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Big pharma consists of powerful drug manufacturers that are often accused of unethical marketing practices and promoting dangerous medicines. New research on marketing from harvard business school faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy. Strategic analysis of the pharma market, big pharmas the top global 50 pharma companies based on their revenues marketing network, and capitalisation to.
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The case discusses the low budget innovative marketing tactics of warby parker (wp), an online retailer of prescription glasses founded in 2010 by four wharton business school colleagues, neil blumenthal, dave gilboa, jeffery raider and andy hunt, wp had defined itself as a lifestyle brand for those with a literary bent of mind. Big pharmas have also openly stated that they have or will move towards open innovation (oi, from now) but where along the innovation continuum it is being effectively adopted and by whom is a subject of ongoing research (michelino et al.